Awesome Twosome of Successful Marketing Organizations – Creativity & Analytics

Companies that apply creativity and data in unison have registered growth rates twice their competition. Here’s a sneak peek of how they do it. “Ideas and numbers” have always had an uneasy alliance in marketing. To creative directors, designers, and copywriters, creativity is an instinctual process of building emotional bonds with consumers. Bring in too […]

Key Attributes of an Insights Driven Organization

An insights-driven organization uses analytics extensively and systematically to outthink and outexecute the competition. So how does one identify or create this insights-driven enterprise? It stands to reason that if analytics is to support competitive strategy, they must support an essential and distinctive capability. At Netflix, the primary focus for analytics is on predicting customer […]

Why Ansible is the power you need to drive transformation?

If anything is constant in the technology landscape, it is the change that is brought by the continuous influx of new tools that create an environment with enterprise applications that are complex, scalable, distributed, component-based, and often are mission-critical. They are deployed on a variety of platforms across private cloud, public cloud, or hybrid cloud. […]

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