Khalil Sheikh | Executive Vice President of Saxon Global

Why customers churn and How to fix it?

As the world has transformed organizations in every industry into a subscription-based business, the most dreaded aspect by every business leader or marketer is customer churn. Churn rate has a direct relationship with the company’s revenue. While business leaders attribute their losses to the overheads, failed marketing and ad campaigns, extravagant expenses, and failed product […]

How Data Science can solve Email Campaign challenges

The power of this digital world is that we can measure, quantify, and qualify pretty much everything you want to analyze. Why don’t we use these capabilities of this digital spectrum for our core marketing activities as well? When it comes to marketing, still emailing is one of the basic and important activities which every […]

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