Companies can test and launch digital products and services faster, and at lower cost, by integrating their product development and IT operations, also known as DevOps.

Few executives would argue that speed and innovation are critical success factors in today’s digital world. Being able to innovate quickly and cheaply, test digital products and services in the market, refine them, and release them on a regular basis has become a competitive advantage.

In our experience, the best product development companies most successfully have avoided investing large sums of money in moving their entire technology infrastructure to the cloud in one “big bang.” Instead, they have adopted a more deliberate approach, building their capabilities step by step and funding further changes and process improvements through the resulting savings and efficiencies.

We recommend the three main steps for building capabilities in continuous delivery and Product DevOps—simplify, scale, and sustain.

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While companies can often gear up to change their software-development processes in one big burst, this all-hands-on-deck approach is rarely sustainable—hence the need for continuous delivery. With our Cloud-based approach, we can roll back failures in seconds, allowing fixes to happen without putting the business at risk. Our automated developer workflows allow one-click software releases in seconds. We help organizations to continuously release software to production with limited reliance on human intervention and allow changes to be verified and released with a high degree of confidence.


It can be a long and expensive task to scale up and build out fully automated IT systems that have a mix of modern and legacy technologies. Focusing on the highest-value automation opportunities is the most productive way forward. Our developers support these opportunities by incorporating sophisticated automated testing into their IT architectures, such as verifying an end-to-end customer journey. We also use performance tests to measure the system under load or stress and security tests to measure its resilience against malicious attacks.


We help companies to reduce time to market by about 25 percent need to create a “single source of truth” for all software: one repository for storing, versioning, and tracking all source code, integrating software code twice a day, and insisting that developers write automated tests for new units of change in their code.

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