Marketing Campaign Analytics
CMO’s require clear visibility into their marketing dollars’ impact and a deep understanding of the channels and vehicles that drive performance. The optimal mix of brand, Customer, and product-driven marketing is still the “Holy Grail,” but the playing field has grown more complicated.
Every company and brand uses a unique combination of vehicles to engage their customers. Each “path to purchase” now has more touchpoints than ever before, providing a rich data repository and insight into customer behavior.
All companies wonder if they’re getting maximum value from their customer interactions. The data is available, but organizations struggle to understand which investments are making the most difference.
To leverage these touchpoints, organizations must learn how to harness data big and small to derive the insights they need to serve their customers better. The integration of data from all of these touchpoints is the #1 challenge faced by organizations.
Saxon’s powerful managed analytics solution helps companies make smarter sales and marketing decisions across all channels, media, and customer segments. With the help of our Marketing analytics solution, we:
- Maximize and optimize MROI.
- Provide insights to Customer’s need and want across channels.
- Provide the ability to implement strategic marketing decisions and adjustments in real-time.